CREATIVE AGENCYElectric Art
MEDIA AGENCYTilt Digital
NewsTalk ZB required display banners showing their "Live-On-Air" programme hosts. Incorporating a CMS, the client is able to update discussion points on the banner, at any time, encouraging viewers to turn their radio on.
AdTrek delivered a solution whereby our platform manages the weeks radio schedule, both in terms of what display banner will be showing during the day, but also, via FEED, populating that banner with content that has been uploaded into the CMS by a NewsTalk ZB staff member.
This meant the media agency only had to put in 1 set of AdTags against their media lines in DV360, relying on AdTrek to do the heavy lifting.