NZME - Newstalk ZB

Newstalk ZB wanted a display banner solution that would enable their 'Talk' team to edit news headlines contained within the banners, in minutes.

AdTrek's CMS mapped out the Newstalk ZB radio schedule making management of headlines a breeze. Not only can the Newstalk team change headlines for specific hosts, but the platform incorporates a headline 'over-ride' enabling the team to promote headlines outside of the existing schedule.

AdTrek uses the CMS schedule to determine which host is displayed within the banners throughout the day. This means the media agency only has to deal with one set of tags as AdTrek manages all the heavy lifting -  deciding what banner and message to display each time an ad is requested by the ad exchange.

 

The CMS replicates the Newstalk ZB's host schedule each week.